Steve Jobs – Apple’s Brand Strategy

Some companies should rewrite their mission statements .. or juste delete it.

Steve Jobs talking about Apple’s brand strategy in 1997. Clap ! Clap ! Clap !

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

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