Dans son numéro du mois d’Avril, Vanity Fair fait un long portrait de Jack Dorsey, co-fondateur de Twitter. Jack Dorsey a lancé en 2008 Squareup, une entreprise qui donne aux marchands un lecteur de cartes de crédit gratuit à utiliser avec leurs smart-phone ou iPad pour accepter les paiements par carte, cassant ainsi les prix des autres intermédiaires .
Le service de Squareup a été lancé il y a quelques mois, à ce jour il traite 1 million de US$ de transactions par jour, et plus de 100.000 marchands rejoignent le service par mois.
Extrait du portrait de Jack Dorsey, Twitter Was Act One
Dorsey no longer wanted to make pants or draw flowers. He now thought of himself as an entrepreneur. And Twitter’s impact loomed large. “Twitter held all my desires in the world,” says Dorsey. He began talking with his old pal McKelvey, trying to come up with a monster concept to build a company around. “I would go, ‘That’s a great idea, Twitter should do that one,’ ” says Dorsey. “Jim was getting frustrated.” Then one day McKelvey, something of a Renaissance man, had a bad experience in his St. Louis glassblowing studio. Having handed over the reins of his software firm, he had begun to make things like hand-blown colored-glass bathroom-sink handles—for $2,000 a pair. A customer, however, had to abandon a purchase because McKelvey wasn’t equipped to accept an American Express card.
He was telling Dorsey about the botched sale as they talked on their iPhones. “I was struck with the irony,” says McKelvey. “I’m talking to my business partner on this device that has all the technology I need to solve the problem I just had.” He suddenly proposed that they build a system that would let people make and accept credit-card payments on smartphones. “I’m like, ‘Wow—this is pretty interesting,’ ” says Dorsey. “This is actually another dot that is more activity on the map.”
In time, they conceived of a business around a free device that would be dispensed to anyone who signed up: a tiny, square-shaped credit-card reader that could be plugged into the headphone jack of an iPhone, Android phone, or electronic tablet. Unlike more complex and pricier plans set up between storeowners and credit-card companies, Square would charge the same fee to everyone (from flea-market merchants to dog-walkers to kids at lemonade stands): it’s now 2.75 percent. Says Sean Parker, the founding president of Facebook and a buddy of Dorsey’s, “Maybe Square can become for Craigslist what PayPal is for eBay.”
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